Portfolio | Available for Creative & Content Strategy roles
Shruti Das smiling
SHRUTI DAS
Digital Marketing Associate | Content, Paid Social & Creative Strategy

Content that gets
made | and gets
measured.

Hi, I'm Shruti. I build social media people actually stop scrolling for.

I love turning ideas into content people actually pause for. Sometimes that's strategy. Sometimes it's ads. Sometimes it's a reel filmed on my phone because inspiration decided to show up at 11:47 PM.

This portfolio isn't full of marketing buzzwords. It's screenshots, campaigns, experiments, wins, lessons | and the work that actually happened. Scroll around, I promise it's more fun than another PDF resume.

See the Global Food Pro case study → Email me
★ Live Instagram Insight
GLOBAL FOOD PRO | 30 DAY VIEW
+573% follower growth
35,208Views (93% from ads)
₹12.28Cost per lead, optimized
15,014Accounts reached
12+Brand accounts managed
65%↓Cost-per-lead reduction
300+Qualified leads generated
63KPersonal reel views / mo
8.15CGPA | Gold Medalist
Case Study 01 · One brand. One person. A whole lot happening.

Global Food Pro

Global Food Pro isn't just another account I schedule posts for. I independently manage their social media | from planning monthly content calendars and designing creatives, to writing captions, running Meta ads, tracking performance, and covering events on-ground. Every post, campaign and experiment is built with one question in mind: "Would people actually stop scrolling for this?" Turns out... quite a few did.

Content StrategyContent CalendarCopywriting Social Media ManagementMeta AdsPerformance Tracking Event CoverageReelsAnalyticsCommunity Growth
View Global Food Pro on Instagram ↗
Global Food Pro campaign creative designed by Shruti Das
01

Cold start to real reach

Started with a relatively quiet account and grew it by 573%, reaching over 15K accounts and generating 35K+ views in a month. Every campaign and post was planned, launched and managed by me.

02

On the ground at launch

Covered Global Food Pro's launch event live | interviewed delegates, captured behind-the-scenes moments, and turned a one-day event into weeks of engaging content.

Instagram reach and profile activity dashboard
Reach & profile activity | 30 days
Early growth insights
Early-stage growth, zero drop-off
Real-time proof

Not stock stats. My actual dashboards.

Every number here comes from campaigns I've actually worked on. No mockups, no made-up case studies. Marketing sounds fun until someone asks for proof | good thing I brought screenshots.

💭 Yes, I looked at the analytics five times that day.
Actual ad creative
Personal account insights overview
Personal account top content
↳ personal creator account · Instagram Insights · last 30 days
Case Study 02 · Eleven brands. Eleven different personalities.

Eleven brands, one always-on calendar

Alongside Global Food Pro, I independently manage social media for 11 Australian businesses across industries like home services, trades, industrial supply and exports. Different audiences. Different tones. Different goals. No copy-paste strategies around here.

Xspor Instagram profile showing 321 followers
Xspor
Mould remediation & indoor air quality | educational, trust-building content.
View on Instagram ↗
Premix Concrete SA Instagram profile showing 11.3K followers
Premix Concrete SA
35-year-old concrete supplier | grown to 11.3K followers on visual project showcases.
View on Instagram ↗
Julan Curtains and Blinds Instagram profile showing followers
Julan Curtains & Blinds
Adelaide home furnishings | lifestyle-led product storytelling.
View on Instagram ↗
Sai Mechanical Repairs tyre ad creative
Sai Mechanical Repairs
Auto repair & crash/towing | offer-led ad creative I designed.
Sai Mechanical Repairs service ad creative
Sai Mechanical Repairs | Service
Recurring service promos designed for local intent traffic.
Sai Mechanical Repairs budget tyres deal ad creative
Sai Mechanical Repairs | Deals
Deal-alert format built to move budget-tyre inventory fast.
+ Adelaide Tree Surgery, Safe & Clean, Sourcing Partners, AIS Sands, Aveska, Sai Crash, and Cybernetworks | same always-on ownership, industry-specific tone for each.
Short-form showcase

Made to stop the scroll.

A gallery of the short-form work | personal content, client reels, organic posts and paid ads | some with the views, reach and ad performance right on the card.

AllPersonalClient OrganicAdsPerformance
Personal
Shruti's personal Instagram profile
👁 107.9K views · 30 days
Organic
Grid of Shruti's organic reels with view counts
👁 up to 1.9M / reel
Client
Premix Concrete SA client content
11.3K followers grown
Ads
Global Food Pro paid ad creative
35K+ views · ₹12.28 CPL
Performance
Sai Mechanical Repairs budget tyres performance campaign
Deal-alert · fast sell-through
💭 Probably filmed on my phone.
Shruti Das creating content @shruxzti__ ↗
Short form video content

Short Form Video Content I Created

Lifestyle, creativity and everyday videos created for my Instagram profile.

5,904Followers
43KInsights, 30 days
107.9KViews, 30 days
71.7%Reach, non-followers
▶ Top reel · 37.5K reach ▶ Reel ▶ Reel Post →
Brand collaborations:
Alpino
Big Muscle
Plix
💭 This caption took longer than the design.
Why hire me

I bring the creative instinct and the follow-through to make the work count.

Here’s what that looks like in practice:

|

Someone who brainstorms until the idea clicks.

|

Someone who cares about both the numbers and the people behind them.

|

Someone who doesn't just say "let's post" but asks why, for who, and what happens next.

The portfolio proves the rest.

A good idea matters. Seeing it through matters just as much.
In my toolkit

What I actually work in, daily

Meta Business Suite
Meta Ads Manager
Metricool
ClickUp
SEMrush
Google Search Console
Figma
CapCut
Canva
Instagram / Meta Insights
Shruti Das at convocation holding her gold medal
🎓 University Gold Medalist | B.Sc. Anthropology, 8.15 CGPA

A little proof that I don't quit halfway: during my undergraduate degree in Anthropology, I graduated with a University Gold Medal. Marketing and anthropology might seem worlds apart, but both begin the same way | understanding people. Curiosity has always been my strongest creative tool, whether I'm researching communities, designing interfaces, or building content strategies.

Outside of content strategy and paid media, I've picked up on-page & off-page SEO, backlink building, and UX/UI design fundamentals | enough to think about the landing page, not just the ad that sends people to it.

Social Media Management Meta Ads Manager Content Strategy Copywriting Short-form Video Instagram & Meta Insights On & Off-page SEO Backlinking UX/UI Design

UX/UI work sample

A separate portfolio covering wireframes, layout logic, and interface design work | the design-thinking half of how I approach content and landing pages.

tinyurl.com/pshrutiPortfolio ↗